Times Staff Report
August 16, 2013
RICHMOND - Eastern Kentucky University is participating for the first time in the second annual College Colors Day spirit competition and is asking for fan support to help win the national Spirit Cup award, which includes $10,000 toward the general scholarship fund, announced EKU President Dr. Michael T. Benson.
By visiting www.facebook.com/collegecolorsday, Colonel fans can register to vote for EKU as the school with the most college spirit and loyal fan base. After placing a vote, fans will have the opportunity to win prizes and discounts through an instant win game, view and submit photos to the College Colors Day fan photo gallery, and download a custom Facebook cover photo promoting Eastern for College Colors Day.
“We want to encourage all students, alumni, staff, and fans to show their support for the Colonels by voting for EKU as the institution with the most school spirit,” said Benson. “With colleges and universities across the country vying for this top award, it is important that our fans visit Facebook to vote for our school.”
The Facebook-based rivalry competition, which includes more than 160 participating colleges and universities and is an element of this year’s 2013 College Colors Day celebration, kicks off Monday, Aug. 12 and runs through 11:59 p.m. EDT on Thursday, Aug. 29. Fans can vote once each day and can check who is winning the competition nationally and within each conference. The winner will be announced on College Colors Day on Friday, Aug. 30.
College Colors Day is an annual celebration dedicated to promoting the traditions and spirit that embody the college experience by encouraging fans across America to wear their favorite college or university apparel throughout the day on August 30.
The national spirit competition is presented by The Collegiate Licensing Company (CLC), a division of IMG College, and NCAA Football.
“We are excited to engage fans in the College Colors Day spirit rivalry competition through Facebook,” said Catherine Gammon, senior vice president for brand development with CLC. “We encourage all fans to vote and spread the word with fellow fans to ensure their favorite school is crowned the winner of the College Colors Day Spirit Cup.”
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. Its mission is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta, CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information, visit: www.clc.com or www.imgworld.com.